Almost everyone is affected by alcohol harm - either directly or indirectly. The negative impact is evident, with 40% of Kenyans expressing grave concern over the link between alcohol-related harms and domestic violence within households. Additionally, 28% of Kenyans are alarmed by the strong link between alcohol consumption and car crashes. These figures emphasize the urgent need to address the pervasive and multifaceted dangers of alcohol, reinforcing the call for more stringent alcohol control measures.